Posts Tagged ‘media’
Posted by Lyndsi | Filed under Social Media/Networking
On the Ball would like to wish Twitter a Happy Birthday. We want to thank you for the service and cannot wait to see what the future holds. (If you’re wondering, this is exactly 140 characters.)
As Twitter blows out the candles for their 7th birthday, On the Ball gazes at the growing company much like a parent would a child.
How fast they really do grow up. Starting out small with a lot of hiccups and expanding into a child with many friends – 200 million to be exact.
It all began with the first tweet by founder Jack Dorsey, “just setting up my twttr.” 400 million tweets later, the company continues to grow and truly change the way we communicate.
With only 140 characters allotted, tweeters are subjected to keeping their message clear and concise. Not to mention, the ability to keep everyone abreast of events at a split-second notice. In fact, many are learning of major news stories minutes before they hit newsrooms: The New York plane crash, landing in the Hudson River was tweeted 15 minutes prior to hitting the airwaves. China’s devastating earthquake was mentioned on the site one hour before CNN reported its wake of destruction. Even Michael Jackson’s death went viral via Twitter, trumping mainstream media.
The inception of Twitter allows news to travel faster than the speed of sound, instantly creating messages and delivering to the masses. Everyone from the President to the Pope has an active account with Justin Bieber winning the popularity contest at 36,344,549 followers. Sorry Mr.President…Justin, Lady Gaga, Katy Perry and Rihanna got you beat.
Twitter has become a real part of the family within On the Ball, providing our clients the opportunity to reach thousands of people with a simple tweet. Their brand would not grow without this vital forum.
And with that said, we would like to wish Twitter a Happy Birthday and we look forward to another 7 years. Who knows what will be in store at age 14.
For its research, HP analyzed 16.32 million tweets on 3,361 different trending topics between September and October 2010. To get its data, HP queried Twitter’s search API every 20 minutes.
HP discovered that Twitter’s Trending Topics algorithm cares more about the specific subject and reach of a tweet than who tweets it or how often it’s tweeted. Around 31% of trending topics are retweets. More importantly, 72% of those retweets come from mainstream media outlet like @cnnbrk or @nytimes. The Telegraph, ESPN, @breakingnews and The Huffington Post all made the list of top retweeted users in at least 50 different trending topics.
“What proves to be more important in determining trends is the retweets by other users, which is more related to the content that is being shared than the attributes of the users,” HP concludes in its research report. “Furthermore, we found that the content that trended was largely news from traditional media sources, which are then ampliﬁed by repeated retweets on Twitter to generate trends.”
Tweets from “influencers” have little effect on trending topics. Instead, trending topics often come from news stories tweeted from major news outlets. HP concludes that traditional media still starts the conversation around the most-discussed topics in social media, not the other way around.
HP’s researchers (led by HP Senior Fellow Bernardo Huberman) also analyzed the factors impacting the length of a trending topic on Twitter. It found that the very few trending topics stay at the top longer than 40 minutes. “We showed that the distribution of long-time trends is predictable, as is as the total number of tweets and their growth over time,” Huberman said in the company’s blog post.
We’ve embedded HP’s report so you can check out the company’s methodology and mathematics. Let us know what you think of its research in the comments.
Written By Danielle at On the Ball Marketing
Ok, so the first step is admitting you have a problem. But don
Posted by Jonathan | Filed under Social Media/Networking
It seems like social media is everywhere these days. But the2010 Business Monitor United States report
OTB Comments: This is a great article for Social Media on the Enterprise scale, but many of these topics also apply to small and medium sized business. On example is “Establishing Project Priority”, which often times can be more important to small firms vs large firms.
Marketing and communications folks are all over social media. They implore company executives not to be left behind. Your company absolutely must get on the social media train this year before it leaves the station. So they go around and get management, sales and ultimately the president of the company all excited about this shiny new thing. Then it