Posts Tagged ‘twitter’
Posted by Lyndsi | Filed under Social Media/Networking
On the Ball would like to wish Twitter a Happy Birthday. We want to thank you for the service and cannot wait to see what the future holds. (If you’re wondering, this is exactly 140 characters.)
As Twitter blows out the candles for their 7th birthday, On the Ball gazes at the growing company much like a parent would a child.
How fast they really do grow up. Starting out small with a lot of hiccups and expanding into a child with many friends – 200 million to be exact.
It all began with the first tweet by founder Jack Dorsey, “just setting up my twttr.” 400 million tweets later, the company continues to grow and truly change the way we communicate.
With only 140 characters allotted, tweeters are subjected to keeping their message clear and concise. Not to mention, the ability to keep everyone abreast of events at a split-second notice. In fact, many are learning of major news stories minutes before they hit newsrooms: The New York plane crash, landing in the Hudson River was tweeted 15 minutes prior to hitting the airwaves. China’s devastating earthquake was mentioned on the site one hour before CNN reported its wake of destruction. Even Michael Jackson’s death went viral via Twitter, trumping mainstream media.
The inception of Twitter allows news to travel faster than the speed of sound, instantly creating messages and delivering to the masses. Everyone from the President to the Pope has an active account with Justin Bieber winning the popularity contest at 36,344,549 followers. Sorry Mr.President…Justin, Lady Gaga, Katy Perry and Rihanna got you beat.
Twitter has become a real part of the family within On the Ball, providing our clients the opportunity to reach thousands of people with a simple tweet. Their brand would not grow without this vital forum.
And with that said, we would like to wish Twitter a Happy Birthday and we look forward to another 7 years. Who knows what will be in store at age 14.
As Social Media Week unfolds in our very backyard, On the Ball is more than excited to be apart of the digital action. In an age of online information sharing, we would like to provide a quick cliff notes version of todays forum, “Creating Compelling Content for Social Media.”
The panel discussed ways to create an engaging page. The word ‘engaging’ is key. In this panel, the participants emphasized activity is the most important factor. It is better to have a 200-person following with an active page, than a 20,000-person following with a nonactive page. Therefore, the question of the day: how do you create an active page? For a detailed account of the participants and their insight visit: http://new.livestream.com/smwmiami/events/1891351
On the Ball summarized their knowledge in just 5 points:
1. Be consistent, post on a regular basis. However, be prepared for spontaneity!
2. Know your brand and what your audience is looking for.
3. Text is boring. Always include images and pictures within your posts.
4. Surprise/Delight the customer (mention your brand loyal followers)
5. Diversity, post a variety of content to keep the conversation interesting.
Posted by kassie | Filed under Social Media/Networking
Posted by kassie | Filed under Social Media/Networking
Let’s be honest: these days, everyone is on Twitter… and everyone is tweeting about every thing. But is everything really tweet-worthy?
Twitter’s “join the conversation” slogan has over 140 million users talking, which on the whole is pretty great, but some things are best kept off the social media scene. How do you know what to tweet and what not to tweet?
Thanks to the OTB team and a Huffington Post article, we’ve complied a list of five things you need to stop doing on Twitter… because it’s embarrassing to see the first time and annoying to see again and again.
#1: Too many hashtags
Resist the urge to #hashtag #everything. To be fair, when I first started using Twitter way back when, I probably went a little #hashtagcrazy. But now that most people know Twitter etiquette, they also know when you’re using too many of #these.
#2: Requesting retweets
This is fine for businesses, but neither businesses nor individual tweeters should be basing their Twitter dialog on begging. People will retweet quality tweets, so focus on that.
#3: Instagram everything
We all know: Instagram is awesome. But like any addiction, Instagramming needs to be moderated. If you’re tweeting consists of posting a picture of each of your meals, it might be time to enjoy a meal and not clog up your followers’ feeds with pictures of your food.
#4: Passive Aggressive Tweets
Please just stop. These are awkward, angst-filled and reveal more about your personal life than most people care to know.
#5: ‘Good morning’ and ‘Good Night’ tweets
These aren’t meant for anyone in particular and nothing interesting accompanies these time-of-day greetings. Thank you and good night.
Written by Kassie, OTB Social Media Manager
Posted by John | Filed under Social Media/Networking
Posted by John | Filed under Articles
When it comes to social media and a place page for your business, most individuals will think of Facebook, Twitter orYoutube. But recently released is the new business page program that is none of the above. It is called Google+ Pages for Business.
Google+ is already a growing competitor to Facebook considering their launch date of only a few months ago.
If there is a company that can make it work from scratch, it would be Google! They have turned a search engine into many things, including: a GPS mapping system, email giant, and a video dominator through their Youtube acquisition.
We will have to wait and see how it turns out, but in the meanwhile check it out.
For its research, HP analyzed 16.32 million tweets on 3,361 different trending topics between September and October 2010. To get its data, HP queried Twitter’s search API every 20 minutes.
HP discovered that Twitter’s Trending Topics algorithm cares more about the specific subject and reach of a tweet than who tweets it or how often it’s tweeted. Around 31% of trending topics are retweets. More importantly, 72% of those retweets come from mainstream media outlet like @cnnbrk or @nytimes. The Telegraph, ESPN, @breakingnews and The Huffington Post all made the list of top retweeted users in at least 50 different trending topics.
“What proves to be more important in determining trends is the retweets by other users, which is more related to the content that is being shared than the attributes of the users,” HP concludes in its research report. “Furthermore, we found that the content that trended was largely news from traditional media sources, which are then ampliﬁed by repeated retweets on Twitter to generate trends.”
Tweets from “influencers” have little effect on trending topics. Instead, trending topics often come from news stories tweeted from major news outlets. HP concludes that traditional media still starts the conversation around the most-discussed topics in social media, not the other way around.
HP’s researchers (led by HP Senior Fellow Bernardo Huberman) also analyzed the factors impacting the length of a trending topic on Twitter. It found that the very few trending topics stay at the top longer than 40 minutes. “We showed that the distribution of long-time trends is predictable, as is as the total number of tweets and their growth over time,” Huberman said in the company’s blog post.
We’ve embedded HP’s report so you can check out the company’s methodology and mathematics. Let us know what you think of its research in the comments.
Earlier this year we predicted that Twitter would use geotagging to identify physical places via Twitter, and today Evan Williams announced at the Chirp conference that the company is doing just that with its new Points of Interest feature.
The feature doesn
Posted by Jonathan | Filed under Social Media/Networking
OTB Comments: Very cool idea, but we were looking forward to a truly innovative ad platform for Twitter that isn’t over whelming.
By Brian Morrissey, AD Week
Twitter was widely expected to take the wraps off its ad platform at the South by Southwest conference today. Instead, CEO Evan Williams threw the crowd for a loop by instead unveiling an information-sharing tool for publishers.