Posts Tagged ‘Video’
Posted by John | Filed under On The Ball
NEW YORK (AdAge.com) — Social media is undoubtedly shaking up the digital landscape, but it looks to be shaking up the corporate suite as well.
As brands try to foster loyalty with Facebook pages, show innovation on blogs and address customer concerns on Twitter, social media is threading its way through the marketing and sales, research and development, customer-service departments and more. All of which gives rise to the question: Just whose job is it anyway?
“We’ve been living this for the past year,” said Scott Kelly, Ford’s digital-marketing manager. “Historically, we had very little interaction with public affairs, but ever since the congressional bailout for the other two automakers, we needed to combine marketing and public-affairs forces to get the right message out around Ford so we didn’t get dragged down by GM and Chrysler.” (more…)
The Volkswagen team has gotten really creative with two of their latest videos posted on the Volkswagen blog: www.thefuntheory.com